Post by samueldavidd109 on Feb 20, 2024 11:23:50 GMT 5.5
They say that he who does not risk does not gain and this phrase, brimming with wisdom, makes especially sense in the universe of marketing and advertising. It is more than evident that marketers are obliged to take (at least from time to time) risks of a creative nature, but do marketing and advertising professionals really take risks? It seems not enough. When risks emerge on the horizon, marketers get scared and prefer (in most cases) to avoid them . This is what at least a recent study by the consulting firm The Creative Group concludes . To carry out the report, The Creative Group interviewed 400 marketers who, based in the United States, work for both advertisers and agencies.
Marketers do not “get wet” too much (creatively speaking) The professionals consulted by The Creative Group give their campaigns an average creative score of 3.8 points out of 5 . Even so, and although Denmark Telegram Number Data more or less generous in rating the creativity of their own campaigns, 43% of marketers admit that their team takes some creative risks (but not enough) . 10% go further and confess to playing on excessively safe ground when they sink their teeth into creativity. 39% of creative professionals agree that their team takes the right amount of creative risks and only 8% complain that their team shoulders too many creative risks.
On the other hand, 46% of marketers indicate that the work phase that is most intense for them and their teams (and therefore takes up the most time) is planning (creating a plan and collecting resources). . 30% of marketing professionals say that the phase to which they dedicate the most time and effort is execution , 20% concentrate almost all their time and effort in the initiation stage (in which it is necessary to define objectives and requirements) and Only 4% consider that the hardest phase is the closure phase (when it is time to evaluate the performance of a project previously launched).
Marketers do not “get wet” too much (creatively speaking) The professionals consulted by The Creative Group give their campaigns an average creative score of 3.8 points out of 5 . Even so, and although Denmark Telegram Number Data more or less generous in rating the creativity of their own campaigns, 43% of marketers admit that their team takes some creative risks (but not enough) . 10% go further and confess to playing on excessively safe ground when they sink their teeth into creativity. 39% of creative professionals agree that their team takes the right amount of creative risks and only 8% complain that their team shoulders too many creative risks.
On the other hand, 46% of marketers indicate that the work phase that is most intense for them and their teams (and therefore takes up the most time) is planning (creating a plan and collecting resources). . 30% of marketing professionals say that the phase to which they dedicate the most time and effort is execution , 20% concentrate almost all their time and effort in the initiation stage (in which it is necessary to define objectives and requirements) and Only 4% consider that the hardest phase is the closure phase (when it is time to evaluate the performance of a project previously launched).