Post by account_disabled on Feb 17, 2024 13:55:30 GMT 5.5
The copy in the headline is clear, but it assumes that I know what optimizing is and that I want it. Instead, you could focus on the benefits of optimizing your landing pages (more leads, sales and more delighted visitors). Here’s an example: Get more sales with landing page optimization Pluralis is the easiest way to get more leads and sales out of your website 6. Pack Manager packmanager What the hell happened here? It took me about 45 seconds just to figure out what this page was all about. Bad sign. There’s no hierarchy of information The most important information on .
It should stand out and jump off the page. On this page there is not a single Buy TG Database element that stands out because everything is visually similar. The call to action is the same color scheme as the background and the sub-headline. The opt-in form box has a header that is the same color as the sub-headline. And the entire color scheme itself matches the exact colors in the logo. Welcome to jargon city, population you If you’re sending this landing page to a list of email subscribers that you KNOW will understand all of the terms on this page, then it might work. But in the case of an AdWords campaign like this one you have to assume that some of your traffic is going to be confused by the blatant use of industry terms.
Keep things simple. What does your software do to make my life better? If you answer that question, you will have a landing page that converts. Turns out this landing page actually already has a headline on it (the first bullet point): Gain your customer’s trust and generate repeat orders by plugging your supply chain into their system. This statement cuts to the heart of the issue by focusing on the benefit to the end customer.
It should stand out and jump off the page. On this page there is not a single Buy TG Database element that stands out because everything is visually similar. The call to action is the same color scheme as the background and the sub-headline. The opt-in form box has a header that is the same color as the sub-headline. And the entire color scheme itself matches the exact colors in the logo. Welcome to jargon city, population you If you’re sending this landing page to a list of email subscribers that you KNOW will understand all of the terms on this page, then it might work. But in the case of an AdWords campaign like this one you have to assume that some of your traffic is going to be confused by the blatant use of industry terms.
Keep things simple. What does your software do to make my life better? If you answer that question, you will have a landing page that converts. Turns out this landing page actually already has a headline on it (the first bullet point): Gain your customer’s trust and generate repeat orders by plugging your supply chain into their system. This statement cuts to the heart of the issue by focusing on the benefit to the end customer.