Post by pawyel365 on Feb 17, 2024 11:37:45 GMT 5.5
Google is taking an important step that will change the world of digital marketing: Cookie-Free Digital Marketing! The company announced a plan to remove cookies for 1% of Chrome users early next year. This step is being taken to encourage advertisers to conduct real-world experiments without third-party cookies. However, before full cookie removal, users will be randomly selected to undergo this experience. Victor Wong, Google's senior director of product management, told Adweek: Having 1% of Chrome users randomly selected creates conditions closer to the real world for everyone to evaluate. said. This is considered a step forward for advertisers and developers to help them deliver accurate results without third-party cookies. Privacy Sandbox Google continues to work on a suite of privacy-conscious ad tech solutions called Privacy Sandbox , which will be available to all Chrome users this July .
Privacy Sandbox will allow advertisers and publishers to test various Iran Email List alternatives on a full population. Google will also offer advertisers the opportunity to simulate the retirement of cookies in the fourth quarter of this year. The advertising industry has known for nearly five years that third-party cookies would be phased out. But publishers and ad buyers have been slow to take steps to test changes like Google's Protected Audiences API (formerly Fledge) and alternative identifiers. Taking these steps will make it easier for advertisers to transition to cookie-free digital marketing in the future.
Don't continue without watching Gartner's Carlos Guerrero's video on “What it Means to Know Your Customer”: Cookie-free digital marketing will usher in a new era for advertisers. With the deprecation of third-party cookies, advertisers will have to explore technologies that pay more attention to user privacy and can deliver more accurate results. Advertisers will have to try different approaches to target users and develop effective marketing strategies with new advertising technologies such as Privacy Sandbox. In this transformation process, cooperation and harmony between advertisers and publishers will also be important. Advertisers should be open to testing alternative solutions to reach and target audiences. Publishers, on the other hand, should support advertisers in adopting new technologies and show flexibility during the transition process.
Privacy Sandbox will allow advertisers and publishers to test various Iran Email List alternatives on a full population. Google will also offer advertisers the opportunity to simulate the retirement of cookies in the fourth quarter of this year. The advertising industry has known for nearly five years that third-party cookies would be phased out. But publishers and ad buyers have been slow to take steps to test changes like Google's Protected Audiences API (formerly Fledge) and alternative identifiers. Taking these steps will make it easier for advertisers to transition to cookie-free digital marketing in the future.
Don't continue without watching Gartner's Carlos Guerrero's video on “What it Means to Know Your Customer”: Cookie-free digital marketing will usher in a new era for advertisers. With the deprecation of third-party cookies, advertisers will have to explore technologies that pay more attention to user privacy and can deliver more accurate results. Advertisers will have to try different approaches to target users and develop effective marketing strategies with new advertising technologies such as Privacy Sandbox. In this transformation process, cooperation and harmony between advertisers and publishers will also be important. Advertisers should be open to testing alternative solutions to reach and target audiences. Publishers, on the other hand, should support advertisers in adopting new technologies and show flexibility during the transition process.