Post by huangshi715 on Feb 15, 2024 15:20:44 GMT 5.5
Be strategic about which metrics you judge your #PPC ad copy on and you’ll drive more profit. CLICK TO TWEET 5. Don’t forget to pre-qualify clicks If you’re advertising in a price competitive industry or you have a premium or higher-priced product, you should always pre-qualify clicks by disclosing prices up-front. Much like making empty promises that aren’t fulfilled on your landing pages, unexpectedly high product prices can be disappointing for leads. Check out this quote from a Pain of Paying study conducted by Carnegie Mellon, Stanford and MIT: “The sections of the brain associated with pain .
George Loewenstein, Carnegie Mellon I’ve heard tons of smaller advertisers Switzerland Email List complain about the quality of the leads they get from Adwords. The last thing you want to do is pay for clicks from people that don’t want to pay your price. If you are worried about hurting CTR and Quality Score by using this strategy, then consider running an ad copy test only on your broadest, worst-performing ad groups.
“If you have a premium product, pre-qualify clicks by disclosing prices up-front.” JamesScaggs CLICK TO TWEET Here’s a great example of pre-qualifying: pre-qualify-ads1 These ads pre-qualify their leads by disclosing prices before the click. That way, there are no nasty surprises. Making it all work If you want to beat your competitors at the PPC ad copy game, then you need to look beyond the “best practices” that everyone is using. You just might find that when you do things differently, you can get amazing results.
George Loewenstein, Carnegie Mellon I’ve heard tons of smaller advertisers Switzerland Email List complain about the quality of the leads they get from Adwords. The last thing you want to do is pay for clicks from people that don’t want to pay your price. If you are worried about hurting CTR and Quality Score by using this strategy, then consider running an ad copy test only on your broadest, worst-performing ad groups.
“If you have a premium product, pre-qualify clicks by disclosing prices up-front.” JamesScaggs CLICK TO TWEET Here’s a great example of pre-qualifying: pre-qualify-ads1 These ads pre-qualify their leads by disclosing prices before the click. That way, there are no nasty surprises. Making it all work If you want to beat your competitors at the PPC ad copy game, then you need to look beyond the “best practices” that everyone is using. You just might find that when you do things differently, you can get amazing results.