Post by huangshi715 on Feb 15, 2024 14:28:50 GMT 5.5
“Give your reader the option. ‘Too busy to read now? Receive this guide/course by email in digestible chunks over the next 7 days’ can prove just as effective as a locked gate only accessible with a verified email address.” Neil Patel – Optins tick people off neil-patelConversion expert Neil Patel, co-founder of KISSmetrics and Crazy Egg, doesn’t recommend gating your content. A strong advocate of content marketing, Neil has been creating “advanced guides” since 2013: in-depth ebooks that teach readers advanced marketing tactics in a variety of topics – and he leaves every one of them ungated. One, which he and I co-authored, is 40,000 words, a veritable book.
The return on his investment isn’t leads. It’s traffic. I asked Neil for his take Papua New Guinea Email List on the debate. “From my experience, gating content creates a lot of backlash. Optin forms give me 3x the leads of any other method, but they tick people off… by a lot.” He uses optin forms, but judging from his own content marketing efforts, he favors giving away a lot of value without asking for anything in return. For him, not “ticking people off” is the smarter approach. There’s no one right answer The raging debate continues as supporters of either side continue to see promising results that back up their stance.
Though each of these marketers brings an interesting perspective to the table, the only way to know what works best for your campaigns is to always be testing. When in doubt, gated content campaigns produce immediate, tangible feedback in the form of collected leads. This makes optimizing these campaigns (and gauging whether your conversion optimization efforts are working) relatively straightforward. For this reason, I decided to pick a side and explore what works when gating your content. Is it possible to create a content gate that doesn’t turn people away? How can you get the highest number of optins possible without driving prospects away? 3 Marketers On Optimizing Your Gated Content Campaigns Barry Feldman – Assure landing page visitors they’re in the right place A consummate content marketer and designer, Barry Feldman is a creative director who makes campaigns look as good as they sound.
The return on his investment isn’t leads. It’s traffic. I asked Neil for his take Papua New Guinea Email List on the debate. “From my experience, gating content creates a lot of backlash. Optin forms give me 3x the leads of any other method, but they tick people off… by a lot.” He uses optin forms, but judging from his own content marketing efforts, he favors giving away a lot of value without asking for anything in return. For him, not “ticking people off” is the smarter approach. There’s no one right answer The raging debate continues as supporters of either side continue to see promising results that back up their stance.
Though each of these marketers brings an interesting perspective to the table, the only way to know what works best for your campaigns is to always be testing. When in doubt, gated content campaigns produce immediate, tangible feedback in the form of collected leads. This makes optimizing these campaigns (and gauging whether your conversion optimization efforts are working) relatively straightforward. For this reason, I decided to pick a side and explore what works when gating your content. Is it possible to create a content gate that doesn’t turn people away? How can you get the highest number of optins possible without driving prospects away? 3 Marketers On Optimizing Your Gated Content Campaigns Barry Feldman – Assure landing page visitors they’re in the right place A consummate content marketer and designer, Barry Feldman is a creative director who makes campaigns look as good as they sound.