Post by huangshi715 on Feb 15, 2024 13:28:18 GMT 5.5
Notice Gardner’s Supply Company’s headline, “Welcome, Pinterest visitor”? Include an exclusive Pinterest user discount coupon to give added incentive to purchase. 5. Create desire by providing an exclusive offer for Pinterest users Neiman Marcus took its Pinterest strategy one step further by leveraging the power of exclusivity and scarcity. When launching the Rebecca Minkoff Elle handbag in 2013, the retailer made a limited-time offer to its 65,000 Pinterest followers; for a two-week period, they were given .
The experiment resulted in tons of organic referrals, the addition of 3,000 followers and a 35% increase in repins. elle-is-here Though Neiman Marcus hasn’t published the specific number of bags Japan Email List they sold through this campaign, they created a lot of buzz and desire for their new product – which is sure to have translated to sales. Apply this to your own marketing campaigns Exclusivity goes a long way in creating desire for your offers. For your next marketing campaign, consider an exclusive pre-launch for Pinterest followers. Scarcity is sexy. For more conversions on Pinterest, provide an exclusive, limited-time offer.
CLICK TO TWEET Action items for your next marketing campaign Whoever said that Pinterest is just for browsing and wedding planning? If you want to leverage the power of Pinterest in your next marketing campaign, make sure you’re doing what matters (and what will get you more conversions): Delight followers and promote campaigns with contests Leverage user-generated content for powerful social proof Collaborate with influencers in your space to help generate buzz Surprise referral traffic from Pintrest with a discount Create desire by providing an exclusive offer for Pinterest users Bonus tip: If you want to measure the success of your social media marketing efforts, create a dedicated landing page for Pinterest referral traffic.
The experiment resulted in tons of organic referrals, the addition of 3,000 followers and a 35% increase in repins. elle-is-here Though Neiman Marcus hasn’t published the specific number of bags Japan Email List they sold through this campaign, they created a lot of buzz and desire for their new product – which is sure to have translated to sales. Apply this to your own marketing campaigns Exclusivity goes a long way in creating desire for your offers. For your next marketing campaign, consider an exclusive pre-launch for Pinterest followers. Scarcity is sexy. For more conversions on Pinterest, provide an exclusive, limited-time offer.
CLICK TO TWEET Action items for your next marketing campaign Whoever said that Pinterest is just for browsing and wedding planning? If you want to leverage the power of Pinterest in your next marketing campaign, make sure you’re doing what matters (and what will get you more conversions): Delight followers and promote campaigns with contests Leverage user-generated content for powerful social proof Collaborate with influencers in your space to help generate buzz Surprise referral traffic from Pintrest with a discount Create desire by providing an exclusive offer for Pinterest users Bonus tip: If you want to measure the success of your social media marketing efforts, create a dedicated landing page for Pinterest referral traffic.