Post by huangshi715 on Feb 15, 2024 12:12:29 GMT 5.5
Once you’ve picked the best performing ads, you can manually swap out the losers and start testing new ones. Are your LinkedIn ads creating banner blindness? Put ’em on rotation. CLICK TO TWEET 3. Find unique ways to use your personal profile If you’re looking for new channels to generate leads, your LinkedIn profile probably isn’t the first thing that comes to mind – but it has a lot of potential. Randy Kobat of software company MPi EDGE found that your LinkedIn profile can also be used to send people to lead gen landing pages. In preparation for an upcoming webinar, Kobat updated the “Projects” section of his profile with the details of the event. He included a synopsis of .
Finally, he included a link that directed interested users to a registration page. linkedin-projects1 Screenshot taken from the full LinkedIn profile makeover video here. When Kobat participated in Vietnam Email List LinkedIn groups, people who clicked through to his profile were presented with information about the upcoming webinar. The result: a 20% increase in webinar registrations. How to apply this to your own marketing campaigns Use various sections of your profile to house social proof for your target audience. Showcase real results, impressive data points and your most effective strategies.
Add registration details for upcoming webinars to the “Projects” section of your profile. Make sure to include a clickable call to action that links to a dedicated landing page, so you can track conversions that come from your LinkedIn profile. If you’re worried that this might seem a little spammy and not in line with your brand values, then ease into it to test the waters. For a more subtle approach, consider adding a discrete call to action to only one profile section. LinkedIn isn’t just a glorified resume. It can also get you 20% more webinar registrants. CLICK TO TWEET 4.
Finally, he included a link that directed interested users to a registration page. linkedin-projects1 Screenshot taken from the full LinkedIn profile makeover video here. When Kobat participated in Vietnam Email List LinkedIn groups, people who clicked through to his profile were presented with information about the upcoming webinar. The result: a 20% increase in webinar registrations. How to apply this to your own marketing campaigns Use various sections of your profile to house social proof for your target audience. Showcase real results, impressive data points and your most effective strategies.
Add registration details for upcoming webinars to the “Projects” section of your profile. Make sure to include a clickable call to action that links to a dedicated landing page, so you can track conversions that come from your LinkedIn profile. If you’re worried that this might seem a little spammy and not in line with your brand values, then ease into it to test the waters. For a more subtle approach, consider adding a discrete call to action to only one profile section. LinkedIn isn’t just a glorified resume. It can also get you 20% more webinar registrants. CLICK TO TWEET 4.